Looper InsightsCTV INTERFACE INTELLIGENCE

The Traitors is everywhere.Can you spot the stat that's lying?

The Celebrity Traitors is breaking records in the UK, New Blood is bringing millions of new fans to the US, and the castle doors keep opening worldwide. Take your seat for three rounds, banish the stat you think is a Traitor and see what the home-screen data really says.

0.0M

UK audience for The Celebrity Traitors series 2 premiere (overnights, via Deadline)

0M+

US viewers reached by The Traitors franchise (NBCUniversal)

0 for 7

Emmy wins for The Traitors US in 2026

$0.0M

home-screen $MPV™ (Dollar Media Placement Value) across 7 markets since January 2025 (Looper Insights)

The $MPV™ (Dollar Media Placement Value) metric assigns a monetary value to every interface placement across connected devices. £MPV™ is the sterling version.